Talal Abu-Ghazaleh University College of Business (TAGUCB) is a world-class business university which aims at developing a cadre of business leaders who can compete and succeed in the knowledge-based global economy.
We show how continually shifting knowledge, contexts, and strategies can affect innovation, and ensure students are able to adapt information and apply the results worldwide. With the current fierce competition firms are now required to succeed in a culturally sensitive marketplace where resourcefulness is a prized asset.